NFI's Logo, Apparel, & Promotional Brand Guidelines - per Marketing

NFI's Logo, Apparel, & Promotional Brand Guidelines - per Marketing

Follow the guidelines below when ordering any NFI-branded apparel, gear, or promo material. 

NFI's brand identity is symbolized by the color blue, and our goal is to establish widespread recognition of NFI as the blue supply chain brand.

  1. Reference the NFI Brand Guide published by the Marketing department for additional details and specifics on logo usage and approved apparel colors.

  2. All purchases are required to go through the Coupa Purchasing Platform as detailed in NFI's Official Purchasing Policy.

LOGO Usage for both printed and embroidered applications. 

  • FULL COLOR LOGO: to be applied on a light color fabric such as white, light gray, or light blue, and neon safety colors.
  • RED & WHITE LOGO: to be applied on navy, NFI blue, dark gray, or black.
  • ALL WHITE LOGO: to be applied on light blue, navy, NFI blue, light gray, heather gray, dark gray, black, white, pink (Breast Cancer Awareness Month), and neon safety colors.
  • BLACK LOGO: to be applied on light gray, heather gray, dark gray, black, and white.
            

On-brand apparel colors:

  • WHITE
  • BLUES: Navy, NFI blue (t-shirts), light blue (button-up shirts).  
  • GRAYS: Light gray, heather gray, and dark gray.
  • BLACK
  • HIGH VISIBILITY/NEON (safety colors): Safety Yellow/Green, Safety Orange, Neon Pink

            


***Colors to avoid:

  1. ALL Red:  While red is a part of our brand identity, many competitors also use this color. To differentiate ourselves as the blue brand, please avoid purchasing red apparel unless specifically requested by the customer.
  2. Non-NFI Blues: Including royal blue, cobalt, teal, seafoam, blue-greens, or indigo.
  3. Non-brand colors: Apparel colors outside of NFI’s brand palette, including greens, purples, browns, yellows, and oranges, are not permitted unless required for safety purposes or during Breast Cancer Awareness Month, when pink is acceptable.

Custom Graphics and Custom Designs:

  1. Any custom graphics/designs on NFI-branded apparel or gear must be approved by the Marketing Team. 
  2. Send an email of the design and any pertinent details to marketing@nfiindustries.com for approval.

  1.  NFI Brand Guide 2024 - Can be shared with suppliers to follow guidelines (also attached for your convenience).
  2.  Brand Basics page, which includes access to Guides, Logos, and Fonts in the Marketing portal.   
 

Recommended Suppliers in Coupa: These suppliers are aware of the brand guidelines.

  1. Total Sales & Marketing
  2. Staples Promotional Products (partnered with CoreTrust)

    • Related Articles

    • Purchasing Promotional Items

      NFI has several approved suppliers for promotional items. Promotional items can include everything from clothing to mugs and thermoses to cooler bags, jackets and awards. Simply search the item within Coupa or ask someone with Coupa access to assist ...

    • NFI Swag/Branded Items/Land's End Storefront

      Employee Purchase Option NFI has partnered with Land's End where employees can purchase NFI branded items at their own expense. The NFI Land's End Storefront can be accessed using this link NFI Land's End Store Manager Purchase Options For ...

    • TOTAL SALES & MARKETING NFI Branded Program Guide

      See attached for the most frequently ordered NFI branded items from TSM.

    • STAPLES PROMO for NFI Branded Gear - How to Order

      Looking to show your team members some appreciation? Need NFI-branded gear for a special event? Gain access to thousands of promo items through our partnership with Staples Promotional Products leveraging the same discounted pricing we receive ...

    • Field Branding Guide - Marketing

      Attn: All Transportation, Distribution and Fleet Maintenance Locations Use the NFI Field Branding Site for instructions on current branding guidelines for NFI locations. The site includes how-to information for updating existing sites and what to ...