NFI Logo, Apparel, & Promo Brand Guidelines - MARKETING

NFI Logo, Apparel, & Promo Brand Guidelines - MARKETING

Follow the guidelines below when ordering any NFI branded apparel, gear, or promo material. 

NFI's brand identity is symbolized by the color blue and our goal is to establish widespread recognition of NFI as the blue supply chain brand.

  1. Reference the Brand Guide published by Marketing for additional details and specifics on logo usage and approved apparel colors.

  2. All purchases are required to go through the Coupa Purchasing Platform as detailed out in NFI's Official Purchasing Policy.


LOGO Usage for both printed and embroidered applications. 

  • FULL COLOR LOGO apply on a light color fabric such as white, light gray, or light blue and neon safety colors.
  • RED & WHITE LOGO apply on navy, NFI blue, dark gray, or black.
  • ALL WHITE LOGO apply on: light blue, navy, NFI blue, light gray, heather gray, dark gray, black, white, pink (Breast Cancer Awareness Month), and neon safety colors.
  • BLACK LOGO apply on: light gray, heather gray, dark gray, black, and white.
            

On-brand apparel colors:

  • WHITE
  • BLUES: Navy, NFI blue (t-shirts), light blue (button-up shirts), .  
  • GRAYS: Light gray, heather gray, and dark gray.
  • BLACK
  • HIGH VISIBILITY/NEON safety colors: Safety Yellow/Green, Safety Orange, Neon Pink
            

Colors to avoid:

  1. ALL Red:  While red is a part of our brand identity, many competitors also use this color. To differentiate ourselves as the blue brand, please avoid purchasing red apparel unless specifically requested by the customer.
  2. Non-NFI Blues: Including royal blue, cobalt, teal, seafoam, blue-greens, or indigo.
  3. Non-brand colors: Apparel colors outside of NFI’s brand palette, including greens, purples, browns, yellows, and oranges are not permitted unless required for safety purposes or during Breast Cancer Awareness month, when pink is acceptable.

Custom Graphics and Custom Designs:

  1. Any custom graphics/designs on NFI branded apparel or gear must be approved by the Marketing Team. 
  2. Send an email of the design and any pertinent details to marketing@nfiindustries.com for approval.

Resources:

  1.  LINK: NFI Brand Guide 2024 - Can be shared with suppliers to follow guidelines. (copy is attached for your convenience).
  2.  LINK: BRAND ESSENTIALS page which includes access to Guides, Logos and Fonts in the Marketing portal.   
              
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